For manufacturers who wish to expand their sales channels in Japan

PALTAC enables manufacturers to bring their products to market across Japan through offline retail channels.
We have established a nationwide distribution network with approximately 400 retail partners, operating tens of thousands of stores. While business practices in Japan's offline distributions sector vary by industry, PALTAC brings over 120 years of experience handling a wide range of product categories, including cosmetics, daily necessities, and OTC (Over-the-Counter) pharmaceuticals.
Leveraging the expertise developed through partnerships with approximately 1,000 manufacturers, we work closely with our partners to turn ideas into in-store success.

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  Contact us

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  Meet with us

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  Product development and Introduction consulting

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  Promotional Materials Strategy

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  In-store merchandising

• Develop new sales channels
• Expand from E-Commerce to physical stores
• Enter the Cosmetics and Health Supplement industries from other sectors
• Develop new product by leveraging PALTAC's knowledge
• Wish to set up in-store promotional materials more effeciently

Develop new sales channels

In Japan, selling products in the domestic market typically requires working through a wholesaler rather than engaging directly with retailers.
Retail strategies and business practices vary widely. Even for the same product, handling and placement can differ from one retailer to another. This makes a strong understanding of the industry and trusted relationships essential.
PALTAC provides support not only in product distribution, but also in helping manufacturers navigate the requirements of the Japanese retail market.

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• Success StoryBeauty and Home Medical Device Manufacturer

  As a manufacturer expanded from customer electronics retailers into pharmacy channels, maintaining operational in-store demo units became a key challenge. Because pharmacies typically do not provide charging facilities for display products, customers could miss the opportunity to experience the product firsthand. Leveraging its strong retail network, PALTAC helped implement the necessary in-store setup, enabling effective product demonstrations and supporting successful expansion into new channels.

  Success StoryA restaurant chain

  A nationwide restaurant chain expanded into the healthcare sector by developing care food inspired by its signature menu items. Though the target market was limited, the initiative was driven by a desire to allow elderly customers to continue enjoying the brand's menu. With PALTAC's support, the products were introduced through pharmacies and hospital-based convenience stores, leading to gradual growth in sales and distribution.

Expand from E-Commerce to physical stores

While e-commerce continues to grow, physical retail remains a powerful channel where customers can see, touch, and experience products before purchasing.
Creating these meaningful in-store experiences requires more than product placement. It demands strategic merchandising and store design that clearly communicate a product's value.
Leveraging extensive industry expertise, PALTAC helps manufacturers optimize product launches and create engaging retail environments that drive customer interest and sales.

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• Success StoryE-commerce Health Supplement Manufacturer

  A leading e-commerce health supplement manufacturer expanded into physical stores. PALTAC provided end-to-end support, from product specifications and packaging design to sales planning. After approximately one year of preparation, the products reached 10,000 stores within one month of launch.

  Success StoryE-commerce Skincare Manufacturer

  PALTAC supported the in-store launch of the top lead premium skincare brand originally developed for online channels, introducing product testers to encourage customer engagement and trial. The initiative was well received by retail partners, leading to initial distribution in 7,000 stores and successful expansion into retail channels.

Enter the Cosmetics and Health Supplement industries from other sectors

Japan's cosmetics and health & wellness supplement markets continue to offer strong growth opportunities. Success depends on accurate market insights and the right distriution strategy.
With extensive industry experience, PALTAC helps international brands successfully enter and grow in the Japanese market.

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• Success StoryFood Manufacturer

  PALTAC provided comprehensive support for a long-established food manufacturer entering the feminine care category as part of its business expansion. Working closely with the manufacturer, which contributed ideas and insights to product packaging and logo development, including conducting internal surveys to refine the concept. The product was ultimately distributed to retailers as an exclusive offering through PALTAC.

Develop new product by leveraging PALTAC's knowledge

As purchasing behaviors continue to evolve under the influence of soical media, PALTAC adapts its product portfolio to meet emerging market needs. By combining market expertise with specialized talent in the cosmetics and food sectors, PALTAC helps create innovative products and engaging retail experiences.

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• Success StoryPersonal Hygiene Products Manufacturer

  PALTAC partnered with a hygiene products manufacturer during the COVID-19 pandemic to address shortages of masks and sanitizers. The partnership continued beyond the pandemic, expanding into new categories such as cosmetics and health supplements. Through regular meetings, the two companies worked together to develop products that stay ahead of market trends.

  Success StoryHair Care Manufacturer

  A premium hair care manufacturer that distributes its products exclusively through PALTAC entrusted us with its next product development from the concept stage. Working closely with the manufacturer from the outset, PALTAC provided input on everything from target audience selection and formulation to product naming and packaging design. In addition to marketing and product development expertise, we also contributed insights from a wholesaler's unique perspective.

Wish to set up in-store promotional materials more effeciently

Point of Purchase material plays a critical role in enhancing a product's appeal and influencing purchasing decisions. However, inefficiencies in the production, distribution, and in-store execution of promotional materials often result in waste, leading to lost sales opportunities and increased environmental impact.
To address this, PALTAC provides end-to-end support by integrating its capabilities across the entire process, optimizing operations to reduce waste and maximize the effectiveness of in-store promotions.

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• Success StoryDaily Necessities Manufacturer

  PALTAC held a series of workshops to focus on promotional concepts and materials for a long-established daily necessities manufacturer looking to strengthen its appeal among Gen Z customers. Led by sales representatives close in age to Gen Z, the project team developed marketing themes and promotional design concepts, which were ultimately presented to the manufacturer.